ritual

Ritual is a concept brand shaped by the collision of Y2K nostalgia and grunge attitude. Developed collaboratively as an identity system, the brand uses expressive typography, shifting color, and bold imagery to create a visual language that feels raw, rebellious, and distinctly its own. The work shown reflects my individual interpretation of Ritual, including original bag designs, and way- finding that I hand-sketched and modeled in NewArc, carrying the identity beyond graphics and into physical form.