mee dee thai

A visual identity exploration developed as part of a collaborative rebrand for Mee Dee Thai, a Los Angeles–based restaurant. Rooted in warmth and personality, the identity uses a cozy color palette, expressive illustration, and bold graphic elements to create a playful and inviting visual language. The work shown reflects my individual interpretation of the brand system, extending the identity across packaging, merchandise and way- finding to bring the Mee Dee Thai experience beyond the restaurant.