bagel bestie

Bagel Besties is a self-initiated brand identity inspired by everyday rituals, shared traditions, and my personal connection with my twin sister. Built around a soft, hand-drawn aesthetic, the identity explores warmth, familiarity, nostalgia and playfulness through expressive typography, logo design, and illustration. At its core, the project explores how visual identity can create a personable, community-driven brand rooted in the comfort of shared experiences.