Bagel Besties is a self-initiated brand identity concept for a fictional bagel shop inspired by everyday rituals, shared traditions, and my personal connection with my sister. Designed with a soft, hand-drawn aesthetic, the identity emphasizes warmth, affability and playfulness.
This project focuses on typography and logo design. Exploring how expressive lettering and illustration can create a personable, community-driven brand rooted in comfort and familiarity.
