Ritual is a fictional brand developed as part of a collaborative team-based identity system. Inspired by Y2K aesthetics and a grunge visual sensibility while exploring expressive typography, color variation, and attitude-driven visuals. The following work shown reflects my individual interpretation and application of the brand.
The bag designs were created from my original hand sketches and brought to life using Newarc.ai to visualize the designs as real-world objects, translating drawn concepts into physical mockups while still preserving a raw, sketch-forward aesthetic.
