nuu

nuu takes its name from the Japanese word meaning “to sew” or “to stitch.” Developed collaboratively during my internship at Bitemark Creative, the concept explores how modularity can bring new possibilities to a familiar garment.

I developed the brand’s visual identity, including its logo and identity system, and conceptualized a collaboration between nuu and Smiski. At its core, nuu is a modular system designed to reimagine the mock neck through interchangeable elements—allowing a single garment to adapt, transform, and take on new expressions.

Interchangeability is at the heart of nuu.